Clik here to view.
Happy Holidays from Rosetta
Every year there is a round of agency e-cards that intend to dazzle – digital holiday cards that serve as a promotion vehicle about an agency’s capabilities and culture. This year’s holiday card from...
View ArticleClik here to view.
Do Alternate Payment Methods Help Retailers?
Alternate payment methods (APM), in eCommerce terms, are ways to complete a transaction without using the normal credit card authorization process. For the past couple of years Rosetta has completed a...
View ArticleClik here to view.
Understanding How Social Media Impacts the Purchase Path
Few marketers dispute PPC as an effective and measurable online channel. Social media, in contrast, is currently subject to dispute. One of the more compelling arguments for pay-per-click search...
View ArticleClik here to view.
Gearing up: Marketing and Advertising Thought Leaders Summit
On Tuesday, May 12, the first annual Marketing and Advertising Thought Leaders Summit will be held in NYC. I have the pleasure of joining Rosetta‘s CEO Chris Kuenne to attend what is looking to be a...
View ArticleClik here to view.
Google Sidewiki and Implications for Pharma Brands
Google Sidewiki is a perplexing new product from our friends in Mountain View, CA. Sidewiki requires a toolbar download but enables anyone to comment along side any website. Here are three key posts...
View ArticleClik here to view.
Spread the Joy: A Little Augmented Reality and a Rosetta Snow Day
What do augmented reality, snowdays and New Orleans have in common? A Happy Holidays card and helping to spread some joy from Rosetta. Every year agencies of all types like to show their stuff with...
View ArticleClik here to view.
Donation Connect: Text Some Good
The devastation in Haiti has struck a chord in individuals and organizations around the globe. I’m going to shamelessly plug this app since it’s a great way for our agency to contribute to the cause....
View ArticleClik here to view.
How Social Media Has Changed My Job
In the last 2 years of blogging I’ve been able to share my own views on social media, interactive marketing and other topics. During that time my day job at Rosetta has evolved from working with...
View ArticleClik here to view.
Why Companies Should Leverage The Community Roundtable
Over the last couple of years I’ve been fortunate to get to know the founders of the Community Roundtable well. Jim Storer and Rachel Happe are two talented community practitioners with tons of...
View ArticleClik here to view.
Co-opetition in the World of Social Media Marketing
Changing markets cause change for those who serve them. As businesses adapt and figure out how social media will impact how they conduct day to day functions, service providers are adapting too. These...
View Article